We recommended the public announcement of a major initiative by Marine Conservation Institute, the Global Ocean Refuge System (later renamed BlueParks), which was designed to strongly protect at least 20% of the ecosystems in each marine biogeographic region of the world’s oceans by 2030. We developed a comprehensive strategic communications plan for the initiative and implemented all elements. The work included brand development, logo development, messaging, positioning, website development and copy, marketing materials, social media campaigns, newsletter, blog posts and media relations.
We also created an extensive corporate partnership development plan to engage the travel/tourism and ocean sports industries in the Global Ocean Refuge System. We generated awareness of the initiative among major airlines, cruise lines, hotel chains and oceans sports outfitters.And we secured support and endorsement from organizations such as Virgin Unite, Alaska Airlines, SCUBAPRO, Gill, Un-Cruise Adventures and more.
“Gaby worked closely with Marine Conservation Institute for almost two years. She was passionate, committed and always ready with ideas on how to enhance our organization and our work. She was a great asset to our organization and I highly recommend her.”
― Lance Morgan, President, Marine Conservation Institute
In addition, we prrovided strategic counsel and drove plans to secure prestigious international and national media coverage of Marine Conservation Institute’s involvement in President Obama’s expansion of the Pacific Remote Islands Marine National Monument to 490,000 square miles. Media outlets such as Associated Press, BBC Newsday, PBS NewsHour, The Guardian, The Washington Post, Quartz, Vox and many others covered the organization’s involvement.
Additional Case Studies
Logicalis: Thought leadership campaigns for a visionary “Green IT” initiative
Holland America Line: Educating cruise guests about ocean environments
SenseHawk: Solar industry lifecycle support